ABOUT CLIENT
NewRide is a rapidly growing IT company specializing in the production of high-precision microservice technology for the automotive industry. The company was planning a large-scale expansion into new markets and needed to build a full-fledged marketing team from scratch.
Build a team of 15 professionals covering all key areas of marketing.
OUR GOAL
MARKETING TEAM
- Head of Marketing (1 person)Experienced manager with a background in IT.
- Content Marketers (2 people)Specialists in creating and distributing content to attract and retain customers.
- SMM Managers (2 people)Experts in managing social media channels and engaging with the audience.
- SEO Specialists (2 people)Professionals focused on search engine optimization to increase website visibility.
- PPC Specialists (2 people)Experts in pay-per-click advertising to drive traffic to the website.
- Email Marketer (1 person)Specialist in designing and executing email marketing campaigns.
- Graphic Designers (2 people)Creators of visual content for marketing materials.
- Marketing Analyst (1 person)Data analyst preparing reports to evaluate marketing campaign effectiveness.
PROJECT CHALLENGES
Hiring many at once
Simultaneous search and selection of 15 specialists
Diverse skill sets
Finding experts with specific skills and experience for each unique position.
Team coherence
Ensuring that team members can effectively collaborate and communicate with each other
Cultural fit
Selecting candidates who align with the client’s corporate culture and values
Timeline
Client planned to launch marketing activities as soon as possible, requiring fast recruitment
our approach
1
Project Planning
We developed a detailed project plan outlining timelines, stages, and responsible persons.
2
Team Formation
We assigned a dedicated team of recruiters specialized in various marketing areas.
3
Candidate Profile Development
We conducted in-depth interviews with client representatives to define key requirements and expectations for each position.
4
Multichannel Sourcing
We utilized a wide range of channels to find candidates, including:
- LinkedIn Recruiter and other job platforms
- Specialized IT and marketing forums and communities
- Internal candidate database
- Direct search and targeting of candidates with relevant experience
- Referral programs
5
Precise Candidate Screening
We performed multiple stages of candidate evaluation, including:
- Initial interview
- Technical interview with experts
- Assessment of soft skills and cultural fit
- Reference checks
6
Final Interview Coordination
We organized final interviews between shortlisted candidates and the client.
7
Onboarding Support
We maintained contact with the client and new hires during the first months to ensure successful adaptation and address any issues.
RESULTS
- TimelineMarketing team of 15 formed in 8 weeks, exceeding client expectations.
- CandidatesAt least 3 qualified candidates were presented for each position.
- Final HireAll candidates successfully passed the probation period and demonstrate strong performance.
- Candidate's PerformanceThe company successfully launched marketing activities in new markets.
OUR RESULTS
ROI
for client
According to the client, the newly formed marketing team helped increase sales by 30% in the first quarter after the launch.
8
weeks
Time to Hire
>60
candidates
Presented to the Client
50%
>30
Conversion to Final Interview
5
from 1 to 5
Client Satisfaction
ABOUT THE CASE
This case demonstrates that even a large-scale "turnkey" team-building project can be successfully implemented through an efficient recruitment process, involvement of experienced recruiters, and careful attention to every stage of candidate selection. Thanks to our work, the company was able to quickly build a strong marketing team and successfully execute its business expansion plans.
Want to close your vacancy just as efficiently?
We’re open to collaboration and ready to help — fast and effectively!
We’re open to collaboration and ready to help — fast and effectively!
© 2024 SpaseHub
